My most recent disappointment with Facebook is not about the constant idiotic changes that render me red faced as I Google with hope that someone has posted something about where to locate a setting they have moved for the umpteenth time.
No, I am perturbed that on Facebook, my posts are invisible to 93.49 percent of my friends. That’s a fact, according to a recent study by EdgeRank Checker.
Want to know something even more troublesome for FB users: That number has been steadily declining.
Oh that’s just great.
But wait a minute, isn’t Facebook undermining its own business model? If no one reads your posts, did you really even need to post?
The truth is FB knows exactly what it’s doing. Call it a financially calculated risk.
My take: FB moves could turn out to be a bonanza of greenbacks. Its little “Boost Post” prompts could turn on the spigot to literally billions of dollars in new revenue.
For as little as $5 or $10 you can have your post promoted to not only to your sphere, but also hundreds if not thousands of other people. Believe me when I suggest that for the right firm with the right post, FB’s ability to micro-target an audience can yield a stunning ROI.
Typically, post promotion has been in the domain of the business world. No take that concept and apply it to our personal lives and FB pages: You can make absolutely certain that your post appears on Aunt Sally and Uncle Sherman Facebook pags along with all your other friends for say just $5 or $10.
It’s the ultimate pay-to-play.
But think about it: How many times did you post something you would have gladly paid $5 to get it placed where you thought it was supposed to be going in the first place?
Let’s do the math: There are 1.3 BILLION FB users, posting an average of 6 millions links every hour. Let’s say only one percent pay $5 for a post during any given hour.
That’s 60,000 posts and hour at $5 per post times 24 hours in a day times 365 days in a year. Facebook would rake in $7.2 million a day and $2.63 billion dollars a year.
My guess is that Facebook isn’t loosing any sleep over our lousy six-point five-one percent.